The Internet Advertising Bureau (IAB) is the organization that developed the standard ad sizes that Internet advertisers must follow. There are 4 basic standard ad sizes that are being implemented by all Internet advertisers, namely:
1. Ad size of 300 x 250 - medium rectangle
2. Ad size of 180 x 150 - rectangle
3. Ad size of 160 x 600 - wide skyscraper
4. Ad size of 728 x 90 - leaderboard
Below are the actual samples of each ad size.
According to Internet Advertising Bureau some variations in the ad sizes are allowed and have been standardized by IAB to some degree. The other ad sizes, gathered from Wikipedia, are enumerated below:
| Name | width (in pixels) | height (in pixels) | aspect ratio | source |
|---|---|---|---|---|
| Large Rectangle | 336 | 280 | 1.2 | IAB |
| Medium Rectangle | 300 | 250 | 1.2 | IAB/UAP |
| Square Pop-up | 250 | 250 | 1 | IAB |
| Vertical Rectangle | 240 | 400 | 1.67 | IAB |
| Rectangle | 180 | 150 | 1.2 | IAB/UAP |
| Leaderboard | 728 | 90 | 8.09 | IAB/UAP |
| Full Banner | 468 | 60 | 7.8 | IAB |
| Half Banner | 234 | 60 | 3.9 | IAB |
| Button 1 | 120 | 90 | 1.33 | IAB |
| Button 2 | 120 | 60 | 2 | IAB |
| Micro Bar | 88 | 31 | 2.84 | IAB |
| Micro Button | 80 | 15 | 5.33 | |
| Vertical Banner | 120 | 240 | 2 | IAB |
| Square Button | 125 | 125 | 1 | IAB |
| Skyscraper | 120 | 600 | 5 | IAB |
| Wide Skyscraper | 160 | 600 | 3.75 | IAB/UAP |
| Half-Page | 300 | 600 | 2 | IAB |
Bloggers and other publishers should learn about the ad sizes for Internet advertising because if they plan to offer advertising spaces for a fee in their blogs, they can tell the advertisers the various available ad sizes.
Offering ad spaces for others to advertise in a blog is one way of making money. Bloggers and publishers will realize 100% of the advertising income as compared with ad revenue sharing offered by third-party advertisers.
Last Words
If you have a Blogger.com blog, it is very easy to create an ad space in the blog sidebar that can be offered to advertisers. You do not have to know HTML programming; it is only a copy and paste of codes to your blog.
If I was able to give you an idea on how to make money through direct ad space selling, please give me some comments below. Thank you.
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